Ripple Effect Digital Marketing Cleveland, OH, USA
Jul 02, 2018Full time
Ripple Effect Digital Marketing, a Great Lakes Publishing company, is looking for an Audience Marketing Manager. Our Ripple Effect team helps local businesses navigate the fast-paced, ever-changing digital landscape with cutting edge tactics built on serving customers while maintaining their authentic identity. Ripple Effect also acts as the in-house agency for Great Lakes Publishing’s magazine brands: Cleveland Magazine , Ohio Magazine and Lake Erie Living . This newly created position offers the best of both worlds for the right candidate: the chance to work with well-established and trusted brands and be part of an incredible digital growth opportunity. Responsibilities Content optimization Be an active participant within OM and CM editorial teams to provide analytics, insights and trends to help grow traffic, followers and subscribers Contribute ideas in the weekly editorial meetings Audience Marketing Employ traditional and digital marketing tactics to grow the quality and quantity of key audiences: print subscribers, website visitors, email newsletter subscribers, social media followers and event attendees. Current tactics include: renewal letters and email reminders; direct mail, email, social media, contests/giveaways and events. Work with CM and OM editorial teams to ensure consistency in branding and messaging Manage annual marketing budget Provide reports to leadership team on audience size and trends Provide analysis of cost per acquisition for marketing tactics Evaluate and recommend new marketing opportunities and 3rd party providers Fulfillment Manage and oversee audience CRMs Provide lists of active subscribers to printer each month Manage the subscriber renewal and invoice process Manage digital subscription vendor relationships Manage 3rd party subscription agency relationships Manage email subscriber lists Manage website advertising inventory and reporting Requirements 3-5 years of experience in marketing, advertising, public relations or business An independent self-starter who can take charge and also work well within a team Must work well in a deadline-driven environment Strong organizational skills, attention to detail and ability to handle multiple projects and priorities Send cover letter, resume and salary requirements to: AMMjob@rippleeffectweb.com No phone calls and no employment agencies. Great Lakes Publishing Company is an Equal Opportunity and Affirmative Action Employer.