VP Of Marketing

  • PFL
  • Livingston, MT, USA
  • Nov 09, 2018
Full time Manufacturing

Job Description

About the Job

The VP of Marketing is a key driver in PFL’s growth, through launching new products, enabling our sales force, ideating on key campaigns and go to market strategies, and evangelizing new innovations in Tactile Marketing Automation. You will oversee the strategy and execution of various marketing functions such as, product marketing, positioning, customer marketing, content creation and distribution, public relations and corporate communications.


  • Define the Marketing Communications vision and strategy
  • Work closely with the marketing leadership team to define the strategic objectives for all of marketing and build strong working relationships to deliver as a team
  • Manage a team of strong product, content and creative marketing professionals
  • End-to-end ownership of product marketing (both strategic vision and tactical execution) for Tactile Marketing Automation, including defining the vision and strategy of the Product Marketing team.
  • Manage all corporate communications including executive communications, messaging development and PR
  • Create product positioning and messaging for PFL’s Tactile Marketing Automation products and services
  • Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, positioning, etc.
  • Create sales tools and collateral including presentations, data sheets, case studies, demo videos, and white papers. Train and support the sales team and channel partners to articulate product positioning and advantages
  • Partner with the demand generation, partner and marketing operations teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness
  • Support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising
  • Increase coverage of PFL in key analyst publications, trade, business, and national press
  • Develop relationships with key PFL customers, helping to turn these customers into references

Your Skills and Experiences:

  • Outstanding executive-level communication skills, both written and verbal
  • Strong experience selling and marketing to enterprise customers
  • Identifying and implementing go-to-market strategies
  • Demonstrated expertise in driving brand awareness and establishing a corporate voice
  • Demonstrated experience developing communications strategy and execution
  • Excellent analytical and project management skills
  • Expertise in B2B sales and marketing, MarTech, and e-commerce business models
  • Skilled at leading a team and effectively developing and coaching team members
  • Proven ability to develop and communicate a vision
  • Proven ability managing cross functional projects and building alignment
  • High degree of creativity, flexibility, energy and enthusiasm
  • Adept at managing multiple projects and deadlines
  • Able to operate in a fast-paced environment with flexibility, and ability to adapt to changes in strategy and project plans