I help make Microsoft Partners shine using Modern Marketing. Strategic, analytical, creative. I build brands and channels and drive revenue using full funnel Integrated Marketing, storytelling, deep digital marketing, Marcom, and Seller Acceleration strategies and techniques | Open to relocation
Highly honed project and program management skills... collaborative... revenue marketing focused customized content creator who simplifies complex offerings to be easily understood. ...Deadline and results-driven with a proven track record successfully executing from concept to offering for B2B enterprises.
My hybrid approach includes being deeply digitally knowledgeable, using analytical skills, branding expertise, and content strategy. I harbor both a creative and analytical mindset. Whether leading or supporting a team, I am an effective team-oriented project and account manager.
Industries: Global High Tech | HW/SaaS
Specialties: Marketing, Product Management, Channel Marketing, Brand Management, Content Marketing, Digital Marketing, Project Management, Program Development, Marketing Communications, Public Relations, Integrated Marketing / Social Media, Demand Generation, B2B Marketing, Lead Generation, Partner and Field Training Development, Video Development - storyboard and project management
Catalyst Switch Portfolio Lead
Led Seller Acceleration activities. Developed, managed and executed messaging and content amplifying
GTM, strategy, thought leadership, and value proposition to Global Sales and Channel Partner audiences.
Cisco Systems, Inc. - Enterprise Networks
Distributed messaging throughout Cisco Omni-channels and evaluated KPI metrics.
• Developed Loyalty program for SDN offering. Attracted over 175 members within 90 days.
• Developed 3 field training programs. Drove content development. Featured win: secured market
leadership with 1,500 SDN SaaS software downloads by 600 companies.
• Led development and execution of field and partner communications plans and content, wrote
customer success stories, newsletters, website content. Developed rich media. Amplified via lead gen and social media. Team lead for 5 product launches, announcements, and new product introductions.
Optimized content. Conducted KPI metrics reporting to ensure success.
• Revamped EN Activate Training Series internal website. Created content, provided User Experience
(UX) guidance, and artistic direction. Developed workflow roadmap for field.
Lead - Enterprise Segment Internal Website Redesign and Platform Migration
• Managed 9 architectural teams' site audits, determined content strategy and development. Ensured
content quality assurance. Collaborated with stakeholders to determine and ensure requirements and needs were adequately scoped and addressed. Mediated with User Experience (UX) and digital teams.
• Edited and curated content, eliminating 64 superfluous pages and obsolete collateral.
• Developed online workflow for sales leaders: conceptualized, wrote, and optimized the Migration
Refresh Campaign designed to capture $4B in incremental revenue. Developed work-flow
communications to teach field navigational process using the Cisco Ready tool.
Services Solutions Marketing Manager for Internet of Things (IoT)
• Produced a 7-module video partner enablement series from concept to offering to support The IoT
System launch simplifying message into easily understandable content. Amplified throughout all
Omni-channels. Achieved an 87% viewing completion rate.
• Developed an on-site high-touch seminar for alliance partners.
• Drove cross-functional team initiatives and strategy to support revenue marketing goals.
GLOBAL PARTNER INTEGRATED MARKETING AND COMMUNICATIONS MANAGER (IMC)
Cisco Enterprise Networks Mobility Lead Smart Solutions Partner Integrated Marketing and Communications (IMC) Lead
• Managed and executed 4 strategic global marketing communications Go-to-Market (GTM) plans,
content, programs, and demand generation.
• Monitored brand 'voice.' Worked cross-functionally / collaboratively with multiple stakeholders to drive MQL on all digital real estate. Established and tracked KPIs / digital effectiveness.
• Managed 4 partner launch activities: landing pages, emails, newsletters, social media and blogs.
• Developed communications for promotional bundles, sales challenges, and demand generation.
Conducted scorecard program analytics reporting for Microsoft Partners using Microsoft Partner
Network (MPN) and Salesforce.
• Identified $2. 3M operational cost audit for a nationally known legal law partner.
• Built brand identity, executed PR and social media campaigns for an urban farm; 2000+ reach.
• Developed brand enhancement program for a manufacturing advocacy organization.
• Developed and executed integrated marketing, demand generation and PR campaigns, digital
analytics, competitive analysis, communications, social media, media speaking points, editorial
calendars, and content plans. Cultivate brands and nurture brand advocates and influencers.