anna

  • eCommerce Product Manager
  • 34 Highview Avenue, Bernardsville, NJ, 07924, US
  • Jul 19, 2018
Full time Consultant Customer Service Marketing

Personal Summary

Experienced E-commerce leader focused on creating a leading edge customer experience to drive both online sales growth
and brand loyalty. Diverse luxury retail and Consumer Packed Goods (CPG) background having held leadership roles in
digital strategy, product management, operations, customer service and merchandise planning.

SKILLS
Expert user of MS Excel, Word, and Outlook; Proficient user of Demandware, Cybersource, Google Analytics, Omniture,
Bazaarvoice, CashStar, Needle, Loop Commerce and Narvar

Work Experience

Global Digital Strategist
Sep 2016 - Jul 2018 Mars Inc

● Digital strategist for 3 business segments: Global Food, Global Drinks and MultiSales (33 countries in Europe)
● Partners closely with marketing and sales to identify business challenges and prioritize opportunities to unlock
digital growth through B2B and eRetail channels
Accomplishments
● Successfully launched eContent and eRetail Analytics programs across 3 Global Food markets; programs will
ensure product data is accurate across online retailers and enable measurement of online performance
● Drove the global Amazon.com A+ Content strategy across 3 Global Food markets that delivered enriched
marketing content, images and videos across all products

E-commerce Senior Product Manager
Oct 2013 - Sep 2016 Coach

● Managed the Coach.com 12 month product roadmap which includes end-to-end ownership of all digital projects
● Drove the digital site product lifecycle including conception, requirements, design, development and QA
● Oversaw product team responsible maintaining monthly builds, on-site search, promotions and A/B testing
● Led planning and delivery of high priority strategic site initiatives such as online product customization,
navigation redesign, smart returns, mobile experience optimization and e-gifting
Accomplishments
● Successfully launched Coach.com site re-platform (IBM Websphere to Demandware) enabling responsive design,
improved inventory visibility and accelerated release schedule
● Enhanced the Coach.com post-purchase experience by launching a Coach branded order tracking site that drives
approximately 8% of traffic back to Coach.com

E-commerce Operations Manager
Jan 2010 - Oct 2013 Theory & Helmut Lang

Managed e-commerce operations team of four employees responsible for receiving inventory, detecting fraud,
shipping orders, processing returns and delivering company-wide customer service
● Partnered with development, IT, and third party providers to identify and resolve complex problems involving the Theory & Helmut Lang site platform, order management system and payment processor
Accomplishments
● Planned for and executed the operational launch of both Theory and Helmut Lang's first e-commerce sites which included establishing all aspects of the back end operation: Order fulfillment, customer service and reporting
● Developed and executed pre-order program for Theory.com; an innovative method for enhancing visibility into customer demand and therefore improving inventory management

Assistant Planner
Apr 2008 - Jan 2010 Theory

Analyzed weekly reports to provide guidance and strategies to men's buying team in order to improve retail sales

Education

B.A. - Fashion Merchandising
Aug 2004 - May 2008 Marymount University