Cortney MacWherter

  • Partner and Sales Manager
  • 44908 E. Hamilton St, Oberlin, OH, 44074, US
  • Jul 20, 2018
Full time Marketing Sales

Personal Summary

Event professional with 12 years of experience producing trade shows, sponsorships, and events for
associations. Proven experience in sales, social media marketing, and project management. Successful in
building meaningful relationships through a consultative sales approach.

SKILLS PROFILE
- Negotiation - Revenue Generation
- Strong organizational skills - Thrives in teams and independently
- Detail Oriented - Public Speaking
- Client Relations and Customer Service 
- Adapts and learns quickly
- Creative Trouble-Shooting 

- Proficient in Microsoft Office, Socious, Aptify, Omnovia, and popular Social Media platforms

Work Experience

Partner and Sales Manager
Jul 2017 - PLM World

- Established new client relationships, signing 15 new accounts, representing more than
$100,000 in sales for the annual conference
- Developed new sponsorship opportunities, increasing sponsorship revenue at annual
conference 119%
- Increased Regional User Group Partner Sales more than $20k
- Created exhibit hall floor plan by establishing creative solutions to sell space and create
optimal attendee experience
- Developed Partner Marketing Kit to grow event attendance

Coordinator of Social Conversations
Sep 2012 - May 2017 NACS

- Managed content marketing and social media for four brands, growing brand awareness
- Lead social media and event marketing for successful relaunch of subsidiary
- Implemented training for members through webinars, and face-to-face education sessions
- Presented top-rated session at annual conference two-years in a row
- Served as community manager for Higher Logic driven Connected Community

Account Executive
Jan 2012 - Sep 2012 Cleveland Scene Magazine


- Established new and maintained long-standing accounts, increasing sales
- Developed and implemented integrated marketing plans across multiple platforms
- Received accolades from Times Shamrock CEO, and Scene Magazine Publisher

Advertising and Sponsorship Coordinator
May 2007 - Jan 2012

- Developed young professionals group. Organizing engagement opportunities throughout the year, with additional focus on Annual Conference
- Created promotions to support advertising sales
- Implemented advertising for multiple print and digital publications
- Developed and fulfilled sponsorships at annual conference including but not limited to a Fashion Show, Opening and Closing Receptions, product displays, and traffic driving trade
show promotions for more than 75 sponsors

Walt Disney World College Program Campus Rep
Dec 2004 - May 2007 Disney

- Shared experience and enthusiasm for program with students and faculty
- Embody Disney leadership and customer service
- Developed marketing plan and distributed promotional materials to increase awareness and program participation

Education

Bachelor of Business Administration - Managerial Marketing
May 2017 - Kent State University