Sara Barton

  • Senior Copywriter/Creative Brand Strategist/Associate Creative Director
  • Columbus, OH, USA
  • Aug 06, 2018
Full time Marketing

Personal Summary

As my resume shows, I have experience in copywriting, communication, advertising, branding, content strategy, creative strategy and development, brand journalism, social media, blogging, and creative direction in both print and digital. What I can bring to your team is the experience of a veteran copywriter with strong conceptual and strategic abilities. I thrive in a collaborative environment, and I openly embrace the challenge of creating communication tools that help evolve brands and enhance the customer experience. Having freelanced for the past several years, I am able to quickly master a brand’s voice and write for virtually any medium or format. Prior to my marketing/advertising career, I was a reporter, anchor, and show co-host for some of the top radio stations in Columbus.

Work Experience

Senior Copywriter
Jan 2009 - Aug 2018 Barton Creative

Partner on strategy and creation of brand-specific copy for both print and digital deliverables, ensuring adherence to client marketing and creative objectives while meeting established deadlines. Generate digital strategy and provide creative direction, in addition to managing public relations, social media, and content strategy.

 

Consulting work for: Abbott Nutrition, Attache, ELEVATE thinking, Fahlgren Mortine, GSW Worldwide, inServ Communications, MindsOn, Navicor Group, Ohio Housing Finance Agency, Oxiem, SBC Advertising, and Stonefly Communications Group.

 

Brands: Abbott Nutrition, Adena Health System, American Red Cross, Biogen Idec, Columbus Region, Cymbalta, Dayton Power & Light, Dearfoams, Eli Lilly, Emerson, Endo Pharmaceuticals, Gatlinburg Travel & Tourism, Genentech, Kroger, McDonald’s, McGraw-Hill Education, Monarch Health, OhioHealth, PenPal Kids Club, and Tarceva.

Copywriter
Feb 2017 - Aug 2018 Origo Branding Company

Lead concept development and copywriting, creating the content and messaging strategy for each touchpoint, including integrated marketing campaigns, TV/video scripts, websites, email blasts, blogs, ad campaigns, and other strategies. Assist in business development, present creative strategy to clients, and promote the company through blog posts and social media.

 

Brands: Abbott Nutrition, Columbia Gas of Ohio, Cramer & Associates, Delaware County Convention & Visitors Bureau, E-Crane, Echoing Hills, Greater Columbus Arts Council, Greystone Health Network of Ohio, Heinzerling Community, MediGold, Mid-Ohio Regional Planning Commission, Ohio for Responsible Gambling, McGraw-Hill Education, and Safelite.

 

Adjunct Instructor
Aug 2015 - Aug 2018 Columbus College of Art and Design

Teach weekly copywriting courses to undergraduate students, developing and managing course syllabus, in-class discussions, and assignments.

Senior Copywriter
Feb 2008 - Dec 2008 SOS Video Communications

Generated copy for national, regional and local clients. Provided project management, basic account services, and creative leadership on key projects, and contributed to company re-branding and business development.

 

Brands: ALDI, Alliance Data, American Signature, BIG Research, and RockBridge Capital.

Education

Speech Communication
Sep 1990 - Jun 1994 Otterbein University