Lauren Clark

  • Marketing Manager
  • Columbus, OH, USA
  • Sep 19, 2018
Full time Marketing Media-Journalism

Personal Summary

I am a highly motivated and dependable marketing professional with proven skills in social media marketing; digital marketing strategy; digital and competitive research, analysis and reporting; measurement and analytics; content creation and management. I'm an energetic team player with high sense of engagement and collaboration.

Work Experience

Digital Strategy Consultant
Jan 2018 - Nationwide

- Responsible for helping marketing and business partners find the right digital solutions to solve their problems while providing subject matter expertise and thought leadership to help support their strategic priorities

- Identify and analyze digital trends and competitor insights to help Nationwide provide our members and prospective members a seamless digital experience

- Help execute our team’s vision to be a highly sought after digital strategy team that is essential to identifying and delivering alignment between digital goals and enterprise objectives

Social Media Specialist
Dec 2015 - Dec 2017 Nationwide

- Managed the Nationwide Agent Social Media Program to support over 2,000 insurance agents in establishing and maintaining a best-in-class social media presence for their businesses

- Served as subject matter to support marketing partners and ensure social strategy directly supports sales and business needs

Curated and executed more than 1,300 social media posts annually aligning to Nationwide's goals and objectives (included marketing campaigns, business initiatives and run content)

Managed catastrophe process to ensure agents were positioned to best serve our members; partnered with PR and regional marketing to ensure process reached maximum effectiveness

- Created and delivered performance analysis reports to help improve and grow the program including quarterly scorecard

Contributed to first agent paid social pilot resulting in 521 leads and 126 direct call leads for agents

- Contributed to various stretch projects such as building proactive engagement program from the ground up, revamping Memorial Tournament social strategy

Social Media Listener
Dec 2013 - Dec 2015 Nationwide

- Utilized multiple listening tools to monitor and analyze real time social media conversations through the creation and collection of boolean queries, topical keywords, phrases and hashtags

- Collaborated with Public Relations, Office of Customer Advocacy and Office of General Council to protect brand reputation and mitigate online risks by identifying and escalating issues detected through real time listening; provided counsel during triage

- Executed, delivered and presented ongoing and ad-hoc social media listening reports to measure against company wide goals and objectives and influence future actions of Nationwide

- Educated and informed associates and partners on Nationwide’s social media strategy and capabilities through the marketing of Nationwide’s Social Media Command Center

Digital Marketing Intern
Jun 2013 - Dec 2013 Nationwide

- Performed digital, competitive, and industry research, analysis and reporting to inform decisions of marketing strategists for Nationwide Financial’s website capabilities

- Assisted with researching and writing for department wide internal communications such as monthly digital insights newsletter

- Increased team collaboration and efficiency by planning, creating and updating team SPOT site

- Assisted social media team to research and write content and maintain content calendar for Nationwide Financial social media channels

Social Media / Gameday Assistant
Jan 2012 - May 2013 Ohio State Department of Athletics

- Monitored inbound tweets to broadcast live onto Ohio Stadium scoreboards during home football and basketball games

- Created dynamic content to display on Ohio Stadium scoreboards by conducting hashtag searches from user generated content

- Directed and produced Big Ten Network live stream games, responsible for overall operations such as camera angles, graphics, promos, audio and instant replays

- Utilized HootSuite to tweet and interact with fans on behalf of @Brutus_Buckeye and @OhioStAthletics

Education

Bachelor of Arts, Public Affairs Journalism
Sep 2009 - May 2013 The Ohio State University
Minor: General Business
Sep 2009 - May 2013 The Ohio State University, Fisher College of Business