Digital Marketing specialist with experience in paid advertising, crowdfunding, copywriting, and data analysis. Described as a hard-working problem solver with integrity and compassion.
Hello! My name is Valerie. I moved back to Minnesota after six years in the sun-washed high desert of New Mexico. I achieved my undergraduate degree in Liberal Arts in 2012 from a unique college focused on discussion, collaborative inquiry, and learning from direct sources. Partly because of my unique education I have strong egalitarian values. I’m an extrovert who often surrounds myself with introverts because I’m an includer. In a workplace, I value diverse opinions and work to make sure everyone has a voice at the table. I am most happy when I’m sharing resources and connecting people and their talent to the resources that will help them thrive.
I pursued marketing and communications after landing my first job at a nonprofit organization. The organization grew at a fast pace. I think the number of employees quadrupled in the four years I worked there. Many times, I experienced learning a new tool or system only to turn right around and teach it to the newest hire. I built the company’s data analytics program from scratch and was the resident advocate for data integrity across systems. My love of teaching and mentorship go hand-in-hand with my love of effective communication. Through marketing, I want to open channels of communication between people and companies with brilliant ideas and the audiences or individuals most in need of those ideas.
Please contact me if you're looking to hire a mid-level marketer for your team!
Marketing strategy for entrepreneurs, makers, and inventors launching new businesses orproducts through crowdfunding. Write copy for lead generation websites, campaign pages, anddigital ads. Coordinate social media accounts and updates.
Results: Contributed to the Yoee Baby, Ab Blaster, MYMUG, ESPRO, and Casper Boardscampaigns on Kickstarter and Indiegogo, raising over $200,000 in combined revenue.
✓ Performed data visualization and analysis using Tableau software, Microsoft Dynamics CRM, and Excel; built analytics and reporting program from the ground up and supported adoption across the organization
✓ Wrote requirements for a $300,000 website redesign
✓ Designed and executed the organization's first Facebook advertising campaigns
✓ Lead orientation and training for three new hires
✓ Designed and coded email templates using Constant Contact and Microsoft Click Dimensions and managed all email communications
✓ Traveled to 2-3 live events each year; assisted in setup, registration, and onsite support to attendees
✓ Developed and deployed customer satisfaction surveys; gained over 1000 responses from physicians and healthcare practitioners to a 30-minute survey that directly informed the organization’s 2020 Strategic Plan
✓ Managed social media accounts and outreach; developed and launched the organization's first digital advertising campaigns in Facebook and Google AdWords