Intrapreneur, strategist and growth marketer with endless curiosity and ideas. As a creative problem solver, I love making connections and drawing inspiration from unconnected situations and people. I approach my work by knowing that interdisciplinary collaboration and feedback make everything better; innovation is hard work; and empathy is essential.
My career has spanned client services, product development, creative/web dev and business operations. I'm experienced in marketing and program strategy, design thinking, facilitation, writing, storytelling, and partnerships.
My passion is solving for the future of work for women through my Future of Women Foundation (www.futureofwomenfoundation.org). My hobby is leveraging the Catskills lifestyle to increase tourism and inspire entrepreneurship, which is documented on my Brooklyn to the Catskills blog (www.brooklyntothecatskills.com).
Client experience includes blue chip clients such as Procter & Gamble, Nabisco, KPMG, and Avis Budget Group; experience across Travel, CPG, Non Profit, Publishing, Retail, Financial and B2B categories.
Responsible for strategic initiatives that deliver client growth by leveraging consumer-driven insights and ideation. Lead design thinking workshops and programs that create customer-driven solutions and inspire innovative corporate cultures. Develop innovation and agile trainings for the 4A's. Thought leadership published on Huffington Post, Forbes, Entrepreneur, Medium and Ellevate Network.
Conceptualization and development an Amazon defense program to help retailers preserve and grow their direct business. Program utilizes a unique combination of customers insights, alternative media channels, and a test and learn approach.
Conceptualization and development of a cloud-based marketing tech stack that transforms data intelligence into incremental revenue. Establish strategic partnerships with marketing technology platforms including SAP Hybris Customer Attribution (Abakus), Jivox and Domo.
Oversaw global, multidisciplinary 30+ person team in support of Avis Budget Group's ROI- based online campaigns. Initiated and lead the roll-out of global multi-touch attribution (Abakus) and personalized dynamic creative (Jivox) platforms.
Management of Creative/Web Dev resources, budget and expenses. Leadership point of contact for Biz Dev initiatives including oversight of all scoping. Overall responsibility for keeping our client's projects on time and on budget and our internal operations and team running smoothly.
Clients included: KPMG, HP, Mayo Clinic, Chartis, PURE Insurance, The Weekly Standard, The Nation, Paralyzed Veterans of America, kajeet, TravelZoo, and Lionel NASCAR.
Established process and infrastructure to support rapidly growing Paid Search business, partnered with Tech team to build out and enhance propriety tools (including bid management system, data feed management tool, URL verification tool, internal and client-facing reporting systems)
Leveraged general and direct marketing principles to develop online programs for retail, publishing and B2B clients including Bloomingdale’s, J. Crew, Paul Fredrick, March of Dimes, Children International, Alzheimer’s Association, the RNC, Forbes, Harvard Business Publishing, the Financial Times and Value Line
Clients: Payless ShoeSource, PitneyWorks, AccentHealth, and Chase online retail banking
Clients: Nabisco’s Newtons and New Products
Clients: Procter & Gamble’s Gain Detergent and the Advertising Council’s Drunk Driving Prevention Campaign
Clients: Procter & Gamble’s Safeguard Antibacterial Soap, Juno, TCI Telephony Services
Clients: Warner Lambert brands including Benadryl, Sudafed, Actifed and Sinutab