Emily Harrison

  • Digital Strategist
  • Dec 04, 2018
Full time Marketing Nonprofit-Social Services Other Strategy-Planning

Personal Summary

I'm a digital strategist with experience in social media and grassroots email programs for progressive causes and candidates.

Work Experience

Digital Organizer
Jun 2018 - Nov 2018 Minnesota Democratic Farmer Labor Party

• Managed an email program with a list of over 125,000 subscribers including drafting, writing, editing, coding, and targeting emails based on a long-term email strategy plan
• Pulled weekly metrics reports to measure short-term successes against long-term goals
• Lead trainings for Field Organizers on how to effectively utilize digital platforms for volunteer recruitment
• Utilized programs such as Hustle, Action Network, Team, and Mobilize America for statewide volunteer recruitment for the DFL Coordinated Campaign
• Created daily social media posts for Facebook, Twitter, and Instagram to engage with followers 

Senior Social Media & Research Associate
Aug 2017 - Jun 2018 kglobal

• Administered online consumer engagement for Dole Food Company, including resolving consumer complaints and initiating engagements
• Creates content for social media campaigns and engagements for Dole Fresh Foods and the National Pork Producers Council
• Builds strategic media lists, compiles daily media clips, and completes research projects for Amazon and Servers.com

Digital Advocacy Fellow
Jan 2018 - May 2018 Mothership Strategies
  • Assisted in managing fundraising email programs for multiple clients for lists over 150,000, through Blue State Digital and ActBlue.
  • Composed weekly data metric and KPI reports for social media and email success across multiple digital platforms
  • Created social media content to align with customized digital strategy plans for progressive PACs and non-profits that increased digital followers by 10% across platforms
Digital Intern
Jan 2017 - Jun 2017 EMILY's List
  • Drafted daily social media posts based on daily press clips and current events
  • Researched endorsed candidates, elected officials, and historical figures to assist in creating engaging evergreen content
  • Monitored social media and news sites to engage in rapid response content
  • Actively participated in weekly brainstorm sessions to assist the email fundraising program
Communications and Social Media Intern
Aug 2016 - Dec 2016 PAVE: Promoting Awareness Victim Empowerment

• Monitored the internationally trending #IHaveTheRightTo across Facebook, Instagram, and Twitter to support sexual assault survivors in collaboration with The Today Show
•Oversaw organizational platforms consisting of a website, a Twitter account, a Facebook page and an Instagram account, reaching over 20,000 followers daily
•Gathered related articles and media for social media posts about rape culture, recent sexual assault cases, and the intersection between sex, race, and law
•Wrote social media content to be posted on Facebook and Twitter

Communications and Metrics Intern
May 2016 - Sep 2016 League of Women Voters Minnesota

•Tracked and analyzed metrics for the state league website and social media accounts 
•Wrote original newsletter content 
•Drafted and published social media posts on Twitter and Facebook 
•Maintained and updated networks of local leagues

Press Intern
Jan 2016 - May 2016 Office of U.S. Senator Al Franken

• Researched to compile a daily collection of media clips regarding the Senator
• Posted articles and wrote commentary from media articles to the Senator's official webpage 
• Drafted social media postings for the Senator's official accounts
• Wrote briefings for the Senator regarding special events where he will be making remarks
• Managed ongoing tabulations regarding the Minnesota legislators in the media
• Assisted Communications Staff in day-to-day operations

Constituent Services Intern
May 2015 - Aug 2015 Office of Governor Mark Dayton

• Served as a representative of the Office of Mark Dayton to constituents and government organization
• Effectively and efficiently communicated with government officials and departments to properly assist constituents
• Handled constituent's casework involving federal and state health care
• Drafted response letters and statements for the Department of Public Safety
• Assisted in Senior Staff in day-to-day duties

Student Research Associate
Oct 2014 - Apr 2015 National Archives and Records Administration

• Assisted researchers to access federal records for academic studies
• Managed research facilities to ensure protection of federal records and historical documents
• Maintained historical documents from 18th century to the present
• Supported Senior Staff in day-to-day activities 
• Aided in the proper handling of documents within the research facility
• Organized groups of records and archives based on departmental procedural organization

Assistant Manager
Aug 2015 - Jun 2018 Lerner Health and Wellness Center

• Assisted in managing a staff of up to 10 employees at a time
• Sold memberships, group fitness classes, personal training sessions, and massages to patrons using ActiveNet sales program
• Monitored proper use of equipment by patrons
• Addressed concerns or issues from patrons efficiently and effectively
• Managed rental equipment and patron requests in a fast-paced environment
• Served as a communication bridge between management and patrons

Education

BA in Political Communication
Aug 2014 - May 2018 The George Washington University