Kate Thomas

  • Content strategist
  • Austin, TX, USA
  • Jun 22, 2018
Full time Consultant General Business Government Information Technology Professional Services

Personal Summary

Hire me to help solve your business problems with content. I'm an accomplished content strategist with 20+ years working with digital content. Let's talk!

Work Experience

Director of Content Strategy
Mar 2017 - May 2018 Springbox

I introduced the content strategy framework to Springbox, embedding it into standard operating procedures, enabling more projects to come in on time and budget.

Managed 1 content strategist and mentored 2 UX colleagues in content strategy.

I worked on the following client accounts:

  • Filtration Group
  • LBJ Presidential Library
  • LawPay 
  • Farm Credit Bank of Texas
  • Beneplace
  • PayPal 
  • Focused Advocacy
  • GNAP

Springbox internal projects:

  • Content strategy for new Springbox website
  • Collaborated on Springbox proprietary methodology for digital design and build
  • Audit guides for content strategy and SEO
  • Agency- and client-facing presentations in anticipation of new EU data privacy regulations introduced in May 2018
Senior Content Strategist (consultant)
Jun 2016 - Aug 2016 SapientNitro

Consultant on the digital transformation of a global business intelligence publisher.

  • Replatformed delivery of multiple publications to create efficiencies
  • Conducted stakeholder workshops to align central objectives
  • Owned the content model, working closely with offshore engineering team to improve usefulness in application
Senior Content Strategist (consultant)
Feb 2016 - May 2016 Razorfish
  • Created content framework enabling the global financial services client to rebuild a user-friendly, content-rich, strategically relevant digital estate
  • Designed roadmap to inform the governance framework
  • Recruited and mentored 2 content strategists for work on related projects
Head of Content (consultant)
Aug 2015 - Jan 2016 ORM London
  • Devised migration, content, test and launch plans for financial client’s new UK website in my first 6 weeks
  • Managed 1 senior content strategist and 1 technical web editor
  • Provided content strategy consultancy to multiple clients
Lead Content Strategist
Mar 2012 - May 2015 DigitasLBi

Lead content strategist for the digital ecosystems of global clients such as:

  • Honda Worldwide
  • Europcar
  • Bupa Global
  • Barclays Bank
  • Avis Budget Group
  • Coca-Cola Europe
  • E.ON
  • GSK Healthcare

DigitasLBi internal activity:

  • Promotion, Senior Associate to Lead role (2013)
  • Mentored client services colleague in content strategy
  • Managed Corporate Social Responsibility program for staff Culture Club (2013-14)
Lead Content Manager
Dec 2007 - Jun 2010 King's College London

King’s is:

  • one of the top 10 UK universities in the world (QS World University Rankings, 2018/19)
  • the fourth oldest university in England
  • research-led and based in the heart of London.

King’s has over 31,000 students (including more than 12,800 postgraduates) from some 150 countries and over 8,500 employees.

Key highlights of my contribution:

  • Content development to support objectives of increased student recruitment and improved research profile
  • Achieved via successful strategic and tactical management of the College website (9000 sections; 65,000 web pages
  • Managed 500 content authors in CMS via distributed publishing model


Bachelor of Arts (History and Aboriginal Studies)
Feb 1991 - Nov 1995 La Trobe University
Diploma of Arts (Professional Writing and Editing)
Feb 1996 - Nov 1999 RMIT University