Allison Klumb

  • Digital Marketing
  • Columbus, OH
  • Jul 11, 2018
Full time Marketing

Work Experience

Social Media Specialist
Jan 2016 - Jeni's Splendid Ice Creams

Digital Media 

  • Manage digital marketing strategies for scoop shops, ecommerce, events, and wholesale
  • Strategize and execute Facebook and Instagram ads for wholesale and scoop shops
  • Test various targeting strategies on ads and analyze results to apply to future campaigns
  • Manage and engage with customers on all Twitter accounts (main and 6 regional accounts) and local scoop shop Facebook pages
  • Analyze, review, and report on all campaign strategies
  • Work with a cross funcitonal team to create a content calendar for all digital marketing
  • Act as a liason between our public relations agency and the right team members 

Email Marketing 

  • Create, implement, and manage email marketing for scoop shops, ecommerce, and wholesale
  • Measure campaign results and work with teams to determine effectiveness of each send
  • Manage creative development of all email sends
  • Implement testing and segmentation strategies
  • Lead a weekly email creative review meeting to go over email creative and strategies for upcoming emails
Assistant Account Executive
Aug 2014 - Jan 2016 SBC Advertising

Client experience: Bruegger’s Bagels, CHANNELLOCK®, The Genie Company, Tyco Fire Sprinklers, Zaner-Bloser, and more 

Social Media 

  • Created social media content strategies for each client to keep content fluid from month to month
  • Drafted social media content for Facebook, Twitter, Instagram and Google+ for four clients
  • Designed hundreds of visual assets including photos, graphics and GIFs every month for use on social media
  • Managed social media reports for four clients and analyzed the data to ensure that each client reached its goals and maximum potential across all social media platforms
  • Utilized Radian6 and Sprout Social daily to monitor clients’ social media and manage the social communities 

Traditional Public Relations 

  • Performed media outreach to print, broadcast, online and blog contacts to exceed placement goals
  • Developed targeted media lists for outreach by using Meltwater, Cision and GroupHigh
  • Lead a blogger outreach campaign that secured the targeted number of placements
  • Managed comprehensive media impact reports for clients

Education

Bachelor of Arts in Journalism
Sep 2010 - May 2014 Indiana University