From the moment marketing technology fell into my lap over 15 years ago I have been on a quest. It is the quest for smart, optimized, data-supported marketing that drives actionable results.
I like to think that my real calling is Marketing Alchemist; I get to take seemingly unrelated industry and consumer data and whip it up into marketing strategy gold. Day-to-day this involves helping businesses make smarter data-driven marketing decisions, identify growth opportunities in the market, and use the behavior of potential customers to generate action and increase revenue.
Collaborating to strategize, present, and execute data-driven multi-tactic marketing solutions supporting client goals.
Performing in-depth market research, analyzing opportunities, and presenting client strategies connecting research to solutions.
Transforming processes for data dissemination offering increased accessibility of insights.
Formulating and presenting sales development training workshops.
Facilitating creative message development and guiding creative asset structure.
Building approaches to maximize YOY revenue potential.
Incorporated knowledge of Right On Interactive suite of products to solve digital marketing challenges and alleviate pain points.
Cultivated trusted advisor relationship with stakeholders by aligning business goals with actionable results to provide demonstrated value.
Prepared and led Lifecycle Workshops for business and marketing executives to present findings of customer journey stages, best-fit customer analysis, and cross-channel engagement scoring.
Communicated client objectives to cross-functional team members for project delivery, maintaining scope.
Spearheaded client strategic change through customer lifecycle strategy, messaging, campaign planning, and performance analytics.
Increased profitability maintaining an 85% retention rate upholding product budgets and billable hours/services.
Facilitated communication and presentations to automotive dealerships nationwide to outline image enhancement opportunities.
Strategized and executed multilevel, multi-oem campaigns using social media efforts, email marketing, direct mail, vendor participation, giveaways, print marketing, and website support.
Consulted on creative and production elements across web, print, and media relations targeting automotive dealers.
Crafted flyers, brochures, invitations, signs/banners, and announcements that supported sales efforts and reinforced company objectives.
Governed marketing/sales department goals, calendar, scope, and support personnel.
Joined forces with outside sales team to provide lead generation; customer needs assessment, development of customer-facing sales collateral, product presentations, and marketing/sales alignment.
Served as the public face of the company in corporate marketing events through company representation and public speaking.
Spearheaded brand identity transformation resulting in the expansion of training offerings and a 55% increase in corporate brand recognition.
Organized and delivered marketing efforts to include social media marketing, leveraging press releases and awards, online advertising, blogging, search engine optimization, and participation in the community.
Coordinated with media outlets to disseminate advertising, press releases, and public relations materials for publicity of profile-raising award nominations.
Researched new IT training markets and competitive landscape resulting in geo-expansion and new offerings.