Becky Thurlow

  • Senior Copywriter
  • Wilmington, DE, USA
  • Jul 11, 2018
Full time Marketing

Personal Summary

I've been in the writing game for over a decade, and I've written it all: Emails, direct mail, social posts, press releases, wedding vows (true, they were my own, but they were fantastic. I can't stress that enough). I can develop your email and direct mail layouts, manage your copywriters and designers, stick to a budget, stick to a timeline, and adapt my writing to fit with literally any industry—try me. Need me to create a voice for your brand? No problem, just make sure I'm supplied with plenty of black coffee.

Work Experience

Senior copywriter and creative project manager
Aug 2016 - FulcrumTech
  • Create copy, wireframes, and design direction for all email types (including promotional, nurturing, engagement, and templates).
  • Partner with freelance designers to develop mobile- and web-optimized email layouts that also pay special attention to logical eye paths.
  • Manage a bank of freelance designers and copywriters, develop campaign proposals, and maintain project budgets.
  • Mentor and train freelance copywriters on writing style, technique, eye path, design elements, and conversion best practices
  • Establish and maintain working relationships with clients, serving as the main point of contact for the creative development of all campaigns.
  • Work closely alongside account managers and clients to develop the strategy and timing for all email promotions.
  • Develop copy and design testing strategies and optimize emails for conversion.
  • Research all clients and their competitors to create brand messaging and value proposition guidelines and establish the company “voice.”
  • Navigate through strict deadlines and quick turn-arounds.
  • Copyedit all internal and client-based marketing materials, including emails, blog postings, news articles, and social posts.
Senior Copywriter and Project Manager
Aug 2011 - Aug 2016 Elsevier Medical Publishing
  • Worked alongside B2B and B2C marketing managers and coordinators to develop and execute revenue-driving and awareness initiatives highlighting acclaimed medical publications.
  • Wrote long- and short-form copy for landing pages; email campaigns; direct mail pieces; banner ads; in-book ads; posters; video scripts; flyers; and back covers and created and updated manuscript templates for each type of project.
  • Maintained copy within Elsevier's PPM Content Management system.
  • Served as the project manager for marketing campaigns:
    • Managed the strategic and tactical elements of the campaign, serving as the point-person and project expert; frequently requested by marketing managers to be assigned to their campaigns
    • Corresponded with marketing managers and designers regarding each aspect of the project, making copy and strategic suggestions and edits based on previous learnings, customer understanding, and best practice
    • Negotiated project timelines
    • Collaborated closely with in-house and off-site designers and art directors to create campaigns
    • Gathered all necessary publication assets, including images, specs, and templates
  • Met tight publication and project deadlines and expertly handled a high volume of work with limited resources.
Copywriter
Dec 2008 - Aug 2011 GSI Commerce
  • Created all product copy for merchandise available on the Betsey Johnson, Wilsons Leather, PS for Aeropostale, Dick's Sporting Goods, and The Sports Authority websites.
  • Edited co-workers’ copy to ensure correct spelling, grammar and adherence to specific style guides.
  • Created and maintained partner style guides.
  • Maintained working relationships with buyers to ensure accurate and detailed product information was available.
Freelance Copywriter
Aug 2011 - Self employed
  • Develop copy for a variety of clients on a per-project basis.
  • Campaigns include promotional emails, direct mail, flyers, press releases, and web content.

Education

Bachelor of Arts - English/Journalism
Aug 2003 - May 2007 University of Delaware